Prof. Dr. Laura Marie Schons

University of Mannheim
Chair for Corporate Social Responsibility

68161 Mannheim
Room: O 233

Phone: Phone: +49 621 181-1508
Consultation hours: upon appointment
Email: schons (at)


The main research focus of Dr. Laura Marie Schons is to explore the responsibilities of corporations and consumers in society as well the respective reactions of stakeholders to the Corporate Social Responsibility (CSR) activities of companies. Thereby, her work is characterized by a strong empirical orientation: using qualitative as well as quantitative methods she analyzes data on firm-, customer-, and employee level. Her main interest lies in the search for answers to the question how corporations can do business in responsible ways in the face of altered stakeholder expectations and globalized market structures. For this purpose, she examines the balanced consideration of diverse interests of company-internal and external stakeholders and whether corporations actually “walk their talk”, i.e., whether they live up to the promises they make in terms of responsibility. Moreover, she is interested in the question whether consumers can be seen as responsible for the negative consequences incurred by their consumption choices and how consumers can be effectively persuaded to adopt more sustainable consumption patterns. Thus, her research interests can be broken down into the two fields of corporate and consumer responsibility (please see Figure below).

Recent publications

  • Habel, Johannes, Schons, Laura Marie, Alavi, Sascha, and Wieseke, Jan (2016): “Warm Glow or Extra Charge? The Ambivalent Effect of Corporate Social Responsibility Activities on Customers’ Perceived Price Fairness”, forthcoming in the Journal of Marketing (January 2016 issue).
  • Schons, Laura Marie, Cadogan, John, and Tsakona, Roumpini (2015): “Should Charity Begin at Home? An Empirical Investigation on Consumer's Responses to Companies' Varying Geographical Allocations of Donation Budget”, Journal of Business Ethics, DOI: 10.1007/s10551-015-2832-9
  • Schons, Laura Marie and Steinmeier, Maria (2015): “Walk the Talk - How Symbolic and Substantive Corporate Social Responsibility Actions Affect Firms' Sustainable Financial Performance Depending on Stakeholder Proximity”, Corporate Social Responsibility and Environmental Management, June, 2015, DOI: 10.1002/csr.1381.